After years and years of overshadowing other metals, yellow gold is now facing stiff competition from white gold and platinum. Platinum, being naturally rarer than gold, has found immense admiration among celebrities. To classify as platinum, the metal needs to have a platinum composition of 95% or above. This makes platinum one of the purest jewelry metals. White gold is an alloy of gold and white metals like silver or palladium. White gold is sometimes coated with a white metal similar to platinum called rhodium. This is done to make white gold appear whiter than its original shade of light grey. Both platinum and white gold are trending in weddings as well as on social media.   This article from Mark Schneider Design highlights the reasons to move on to white gold and platinum.  

Yellow Gold is Gone: The Trend of Platinum and White Gold Engagement Rings

  Like any part of the fashion world, jewelry styles go through trends and phases. But the trend of platinum and white gold wedding bands has proven to be more than a trend: it has staying power. From celebrities opting for platinum bands to the flood of white gold ring selfies on Instagram, yellow gold has been noticeably absent from the wedding ring market. Unsure whether white gold or platinum is for you? Read on as we uncover the top three reasons to say “yes” to this trend. 1)      Strength Platinum is an extremely durable metal that is notoriously stronger than gold. In fact, platinum is the heaviest and densest metal of all. However, it’s interesting to note that although platinum is stronger than gold, white gold is stronger than yellow gold. Because white gold is alloyed with stronger metals, it is more durable.... See full post here   Shop high quality white gold and platinum jewelry on Van Scoy Diamonds Design your own ring – choose the metal, shape and style that you love most.